“Purvi doshi” the fashion label is a tribute to India’s hand crafted traditions. Purvi believes in slow fashion and follows responsible, eco friendly and cruelty free process.
“Purvi Doshi” – the label celebrates India’s crafts and weaves by combining traditional techniques with contemporary designs moulded into beautiful nature friendly and eco fabulous clothing. It chronicles and restores heirloom traditions from the heart of our villages and fashions them into contemporary tales. The label collaborates closely with artisans and helping then create better livelihood.
Her achievements span from being awarded as emerging designer by Grazia magazine in 2008 for reinventing old crafts into contemporary style. Purvi Doshi has transformed into regular feature at many editions of Lakme fashion Week’s, once at International fashion week, Dhaka, Bangladesh and many other well known exhibitions in India and Abroad.
Purvi Doshi is amongst the few people who has made Gujarat proud as declared by BTW magazine.