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Why I Design, The Way I Do.

I work at the grassroots - not to preserve craft as nostalgia, but to let it live in the present. I redesign how traditional skills are used, styled, and worn today, so they move beyond regions and rituals and become part of everyday contemporary life.

When a craft becomes relevant, it no longer depends on one designer. It creates its own demand. And when there is demand, livelihoods sustain themselves - with dignity, not dependency.

This is how I choose to work.
Through continuity, not charity.
Through relevance, not revival.

~ Purvi Doshi

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Shop No. 103, One42, Ashok Vatika, Ambli–Bopal Road,
Ahmedabad, Gujarat 380058

Monday - Sunday | 10:30 AM to 7:30 PM.

+91 7778066849, +919913633448

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