Collection: Mirror

Mirror embroidery has been practiced in Kutch for generations, traditionally set against vibrant fabrics with bold, contrasting threads. It was largely seen on ceremonial garments and decorative textiles, deeply rooted in cultural identity and community expression.

In 2014, we began working with mirror embroidery and reimagined its application. Instead of bright contrasts, we introduced a tone-on-tone approach - placing mirrors within the same colour family as the base fabric. This subtle shift in palette and placement transformed the visual language of the craft and expanded its context beyond traditional attire and décor.

What followed was significant. Demand grew steadily, creating sustained livelihood opportunities across villages. Today, a majority of women in these rural communities practice mirror embroidery as a source of income. At the same time, the craft has entered contemporary wardrobes - it is rare to find a woman in the city who does not own at least one garment featuring mirror embroidery.

This journey reflects the impact of thoughtful design intervention. By changing the way the craft was applied, we expanded its relevance without altering its essence.

Eleven years later, mirror embroidery remains central to our work - not as ornament alone, but as proof that tradition, when guided with sensitivity and intention, can evolve and thrive.