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209 products

Indigo abha jali yoke kurta

Indigo abha jali yoke kurta

Regular price ₹ 58,500.00

Regular price Sale price ₹ 58,500.00
Indigo abha kalash yoke kurta

Indigo abha kalash yoke kurta

Regular price ₹ 58,500.00

Regular price Sale price ₹ 58,500.00
Indigo abha toran yoke kurta

Indigo abha toran yoke kurta

Regular price ₹ 54,900.00

Regular price Sale price ₹ 54,900.00
Indigo ahimsa matka blouse

Indigo ahimsa matka blouse

Regular price ₹ 6,900.00

Regular price Sale price ₹ 6,900.00
Indigo ahimsa matka palazzo

Indigo ahimsa matka palazzo

Regular price ₹ 22,900.00

Regular price Sale price ₹ 22,900.00
Indigo ahimsa matka straight pants

Indigo ahimsa matka straight pants

Regular price ₹ 12,900.00

Regular price Sale price ₹ 12,900.00
Indigo Hand Embroidered Heartline Kurta

Indigo Hand Embroidered Heartline Kurta

Regular price ₹ 15,500.00

Regular price Sale price ₹ 15,500.00
Indigo Handwoven Khadi Kurta

Indigo Handwoven Khadi Kurta

Regular price ₹ 10,500.00

Regular price Sale price ₹ 10,500.00
Indigo mirror fumta kota dupatta

Indigo mirror fumta kota dupatta

Regular price ₹ 13,900.00

Regular price Sale price ₹ 13,900.00
Indigo Morracon Embroidered Bandhgala

Indigo Morracon Embroidered Bandhgala

Regular price ₹ 36,500.00

Regular price Sale price ₹ 36,500.00
Ivory Flared Skirt

Ivory Flared Skirt

Regular price ₹ 19,900.00

Regular price Sale price ₹ 19,900.00
Jolly jungle crop top

Jolly jungle crop top

Regular price ₹ 44,900.00

Regular price Sale price ₹ 44,900.00

Why I Design, The Way I Do.

I work at the grassroots - not to preserve craft as nostalgia, but to let it live in the present. I redesign how traditional skills are used, styled, and worn today, so they move beyond regions and rituals and become part of everyday contemporary life.

When a craft becomes relevant, it no longer depends on one designer. It creates its own demand. And when there is demand, livelihoods sustain themselves - with dignity, not dependency.

This is how I choose to work.
Through continuity, not charity.
Through relevance, not revival.

~ Purvi Doshi

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Shop No. 103, One42, Ashok Vatika, Ambli–Bopal Road,
Ahmedabad, Gujarat 380058

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+91 7778066849, +919913633448

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